“THOU WHO THOTH
AFRAID TO BANG, THY
BRAND WILL BE BLAND”
– OR SOMETHING LIKE THAT
Top talent doesn’t need you. You need them. Guess what? So does everyone else. Transforming your employer brand is about communicating with your audience in a way that’ll make them want to apply for a job. Honest. Upfront. Engaging. Simple that, isn’t it?
Key person + limelight = brand engagement (very scientific). No one wants to hand over their hard-earned cash to any old faceless company. So, shift the focus onto the people WITHIN that company instead. Actual human beings. Oh look, your audience is tuned in.
Right, this is where you really take your trousers off. Not literally. Paid ads put you right in front of your target customer with the aim of driving clicks straight to your business. But, if your ads don’t bang, then you’re just another brand offering up a serving of bland. Snooze.
People’s biggest fear? Getting filmed doing something daft in public. One of our most successful offerings? The above. If you’ve got a small budget and eat the red bit of a Babybel, this one’s for you. Going bold, getting noticed, and drawing in your audience.
