KFC
If the Colonel himself comes knocking on your door asking you to breathe some life into his hiring strategy, there’s only one answer. That didn’t happen to us. But, when someone from KFC’s employer brand team asked us to create some ads, we did the first, most obvious, most sensible thing we could think of. We spent 3 – 4 business days perfecting a bath of gravy.
If the Colonel himself comes knocking on your door asking you to breathe some life into his hiring strategy, there’s only one answer. That didn’t happen to us. But, when someone from KFC’s employer brand team asked us to create some ads, we did the first, most obvious, most sensible thing we could think of. We spent 3 – 4 business days perfecting a bath of gravy.
We also spent three weeks banging on to everyone that would listen that we were creating job ads for KFC. We think a couple of our designers might have actually camped out in a Stockport drive-thru waiting for the ads to go live. We injected a dose of personality into KFC’s tone of voice that we felt would resonate with its target audience. And even though we might have communicated that you don’t need a chicken tattoo to have a decent career at KFC, we were pretty close to getting one ourselves.
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