As one of Entain’s flagship brands, Coral was pretty easy to get on board with. The people who work in the stores are quality, they like the colour blue, and if you work there, you’ve got sports on the tele and punters to chat to all day.
THIS ONE PRACTICALLY MARKETED ITSELF
As one of Entain’s flagship brands, Coral was pretty easy to get on board with. The people who work in the stores are quality, they like the colour blue, and if you work there, you’ve got sports on the tele and punters to chat to all day.
Funnily enough, all those things make a pretty good angle for some job ads. We experimented with animation, did some fancy stuff with that beloved blue, and pushed out a campaign that engaged Coral’s prime candidate. Job done.